In this highly connected digital world, businesses are constantly in search of new ways to engage with customers and generate revenue. While there may be some shiny new apps in the works, one of the most powerful channels for sales is already in your customer’s pocket: WhatsApp. With more than two billion active users, it’s no longer a luxury; it’s no longer a problem to build a business-focused WhatsApp page. By building relationships with your customers through their daily interactions on the platform, you can improve their overall trust and reduce friction in discussions. Here are eight tips you can use to make your WhatsApp page a success for sales.

Create a Professional Business Profile

We are going to talk about the first step here. You need to establish credibility first. If you have a personal phone number and a casual profile picture, buyers will not trust you. You must create a WhatsApp Business page. WhatsApp Business is a free app which lets you set up your business profile by providing your company name, category, brief description, email address, business location, and a link to your website. From here on in, customers can know that they are dealing with the real you. What you need to do is create a very professional business profile that features everything you want from a business phone number to a serious profile picture and a website link.

Utilize the Catalog Feature to Showcase Products

One of the best features of WhatsApp Business is the option to have a product catalog. Instead of sending out your images and prices in separate chats, you can keep your offerings together. With this product catalogue, you have the opportunity to upload high-quality photos, detailed descriptions, prices and direct links for each product. When a customer questions you, you can just send them a link to your entire catalog, or a specific category. This saves you a lot of time, but it also gives them a professional and seamless experience when shopping. It speeds up your sales process by 70%. Every business selling physical or digital products needs to have a WhatsApp Web with a fully optimized catalog.

Leverage Broadcast Lists for Targeted Updates

While it makes no sense to spam your list at all, strategic broadcasting is super effective. With the Broadcast List feature you can send a message to multiple customers who have signed up to hear from you without creating a group chat. This will allow you to send some targeted promotions, announce flash sales, add new products, or send exclusive discounts to your most loyal customers. The trick is segmentation: build different lists for different types of customers (e. g. new leads, repeat buyers, top clients). You want them to always be getting you and listening.

Provide Instant and Personal Customer Support

Customer service is a sales force. WhatsApp is a messaging tool in which you can deliver immediate responses to questions, problems and help customers make the right buying decision. And giving customers that little extra personal touch that can transform an abandoned cart into a sale can make the difference between an abandoned cart and a successful purchase. You can save your answered questions for quick replies (saved messages) so you can reply quickly, but don’t forget that making the conversation human and personal will further enhance sales.

Use Click-to-Chat Links for Easy Engagement

Now, make it super easy for customers to start a conversation. With a WhatsApp page, you can create a unique click-to-chat link that you can add to your website, Instagram bio, Facebook page, email signatures, and physical packaging — and when someone clicks it, they’ll initiate a direct chat with your business, completely eliminating all the friction. This leads to leads who are watching you without doing anything because they’re not interested in your brand.

Share Rich Media to Build Desire

A photo says a thousand words, and a video does not say a thousand words. WhatsApp is all about delivering rich media that text and email can’t supply you with. Send short videos of your product in action, send high-resolution photos from different angles, or even provide voice notes so you have the personal voice to explain the details to your customers. All of this helps create a desire by giving your customers a much better idea of the value you provide than they could through a text or email.

Create Exclusive Groups for VIP Customers

Once you have just one elite customer you’ll want to create a WhatsApp group for them to create a feel for belonging and exclusivity. Through your VIP group you can offer private sneak peeks into your new inventory, special discounted items available in your group only, and even in-depth behind the scenes content. Not only will this allow VIPs to feel more valuable but it’ll also encourage them to recommend other members of your community to you for further engagement and sales.

Automate Greetings and Away Messages

Finally, make sure you never miss a chance, while you’re asleep or busy. With the WhatsApp Business app you can set up “auto-catch-up” greeting messages that are sent when a customer first texts you, and “away” messages that are sent when you’re unavailable. This quickly conveys expectations and confirms that their query has been received. An actionable “Thanks for texting us! We’ll respond to you within an hour” send can make a huge difference to customer perception and keep them engaged so that you can respond personally.